biggest trend in business is the microbusiness!
Handcrafted jewelry, artisanal eats, life coaching, app development,
you name it - entrepreneurial side ventures are everywhere. Weary of
pink-slip anxiety and the endless money squeeze, millions of people are
taking the leap. They're adding to their incomes and creating safety
nets in case the ax falls at work. In the process, they're unlocking
their creativity and finding a sense of fulfillment they never dreamed
columnist Kimberly Palmer illuminates the everyday faces behind this
growing movement, starting with her own journey.
Recognizing that journalism offers little job security these days - and
with a baby to provide for - she decided to develop a series of
planners. This supplemental business was soon providing a reliable
of You recounts story after story of people
who - like Kimberly - are liberating themselves from financial strain.
A deli employee who makes custom cakes at night. An instrument
repairman who sells voice-overs on his website. A videographer who
started a profitable publishing house on the side.
Interwoven in the
profiles are concrete guidelines for readers looking to launch
rewarding businesses of their own, including: tips for figuring out the
ideal side gig; ideas for keeping start up costs low; advice on
juggling a fledgling enterprise and a full-time job; strategies for
finding your "tribe" and building a social network; branding and
marketing basics that bring results; when and what to offer for free;
and much more.
The Economy of You
Discover Your Inner Entrepreneur and Recession-Proof Your Life
by Kimberly Palmer
University Press of Kentucky, 2013
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