Six Essential Skills of Extraordinary Entrepreneurs
by Amy Wilkinson
& Schuster, 2015
in Selling Points
Explore and discuss
this title with the Outrider
of us has the capacity to spot opportunities, invent products, and
build businesses—even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some
people succeed when so many others fail?
Code unlocks the six
essential skills that turn small notions
into big companies.
based on 200 interviews with today’s leading entrepreneurs
the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors,
SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and
Over the course of five years, Amy Wilkinson conducted rigorous
interviews and analyzed research across many different fields. From the
creators of the companies ranging from Yelp to Chobani to Zipcar, she
found that entrepreneurial success works in much the same way. Creators
are not born with an innate ability to conceive and build $100 million
enterprises. They work at it. They all share fundamental skills that
can be learned, practiced, and passed on.