The Art of Social Selling

Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks
by Shannon Belew
AMACOM , 2014

The Art of Social Selling

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Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy.

Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media.

Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening.

Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.

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