The Art of
and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social
media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are
changing the way consumers make purchasing decisions ...and tapping
into these online communities has become a necessary part of any
integrated sales strategy.
enlightening research and real-world examples, this smart, practical
guide presents readers with a detailed methodology for growing sales
and expanding their customer base using social media.
|Readers will learn how
to: use content and conversations to build
online relationships that transition to sales; execute realistic sales
strategies for each of the major social media platforms; spot social
media trends that may influence future buying behaviors; sell online in
B2B and B2C environments; turn social shares (likes, favorites, +1s)
into social sales; set tangible goals; and use online tools and
analytics to track social influencers and identify relevant
conversations as they are happening.
Complete with a chapter dedicated
to capturing mobile sales - a segment poised to explode as the adoption
of smartphones and tablets grows - The
Art of Social
essential reading for every sales professional.
Smart. Buy Responsibly. Buy Direct from the Producer
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