Do
you have a brilliant business idea? Are you ready to launch that
perfect product or offer that much-sought-after service to the world at
large, but you don’t know how to best reach customers? This
book gives you the tools to successfully market in your backyard and
around the world twenty-four hours a day, seven days a week.
Using plain language and easy-to-follow worksheets, Shirley George
Frazier shares her expertise on everything from devising marketing
plans that will focus your energies to getting the media on your
publicity bandwagon, setting up an Internet presence, keeping your
intellectual and technological property secure, and rewarding loyal
customers for their business. You’ll learn when to apply
high-tech tools and when tried-and-true print marketing works best.
Case studies and real-life examples provide affordable ideas for your
marketing arsenal. Whether you’re a new business owner or
longtime entrepreneur, this reliable guide will take your solo or
home-based business to the next level. Includes:
- Sample Marketing Plans
- Sample Direct Mail Letters, Postcards, and
Flyers
- News Release Distribution Worksheet
- Potential Media Sources Worksheet
- Web Host Comparison Worksheet
- Sample Online Media Room Page
- Product Creation Chart
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Marketing Strategies
for the Home-Based Business
Solutions You Can Use Today
by Shirley George Frazier
Globe Pequot,
2008
Order
a copy
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