M Hofferber Books



Marketing Strategies
for the Home-Based Business

Solutions You Can Use Today
by Shirley George Frazier 
 
Do you have a brilliant business idea? Are you ready to launch that perfect product or offer that much-sought-after service to the world at large, but you don’t know how to best reach customers? This book gives you the tools to successfully market in your backyard and around the world twenty-four hours a day, seven days a week.

Using plain language and easy-to-follow worksheets, Shirley George Frazier shares her expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity bandwagon, setting up an Internet presence, keeping your intellectual and technological property secure, and rewarding loyal customers for their business. You’ll learn when to apply high-tech tools and when tried-and-true print marketing works best. Case studies and real-life examples provide affordable ideas for your marketing arsenal. Whether you’re a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level. Includes:
  • Sample Marketing Plans
  • Sample Direct Mail Letters, Postcards, and Flyers
  • News Release Distribution Worksheet
  • Potential Media Sources Worksheet
  • Web Host Comparison Worksheet
  • Sample Online Media Room Page
  • Product Creation Chart



Marketing Strategies for the Home-Based Business
Marketing Strategies for the Home-Based Business
Solutions You Can Use Today
by Shirley George Frazier

Globe Pequot, 2008
Order a copy




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