plastic nativity scenes to aluminium trees, Christmas became a major
marketing extravaganza in America in the mid-twentieth century.
book recalls the holiday between 1940 and 1970, courtesy of department
stores, five and tens, toy manufacturers, publishing houses, and record
companies. Boomers and Gen-Xers will relive memories of special holiday
toys and treats, Christmas children's books by Little Golden and
Wonder, holiday music released by Peter Pan and Disneyland records, and
merchandising characters such as Frosty the Snowman and Montgomery
Ward's Rudolph the Red-Nosed Reindeer.
This title is liberally illustrated with vintage ads, book covers, record sleeves, and photographs.
A Catalog of Vintage Holiday Treats
by Tim Hollis
Stackpole Books, 2010