From
YouTube to Facebook to the iPhone, today’s media landscape offers
more tools and platforms for the savvy marketer than ever before. And
with this rapidly evolving technology come powerful ways to track
what’s working, what’s not, and how to get the maximum
impact for your brand in a shrinking economy.
|
Media
and brand expert Antony Young explores how today’s most
innovative marketers are integrating the latest media tools into a
comprehensive strategy to grow their brands and are getting
unprecedented results. |
He explores:
• the future of advertising in traditional media and how to
judge the investment’s value in today’s
results-driven marketing world
• how to get the maximum impact out of digital media, including online searches, social media, and mobile phones
• the importance of employing non-traditional media vehicles, such
as marketing, PR, branded entertainment, and product placement.
|
Brand Media Strategy
Integrated Communications Planning in the Digital Era
by Antony Young
Palgrave Macmillan,
2010
Order
a copy
|
